Lead generation and customer acquisition via digital channels are becoming increasingly important for companies in the B2B sector. In this context, a lead magnet is a crucial component of your online strategy to obtain contact details of promising leads.
To help you collect this contact information, we'll briefly explain what a lead magnet is and provide you with 20 lead magnet ideas for prospecting in B2B!
What Is a Lead Magnet?
As part of your online strategy for acquiring new customers, the lead magnet plays an important role. It serves as a useful addition to the content you have created.
The goal is to collect relevant contact details from your potential customers using the lead magnet.
By disclosing this data, the target customer usually receives helpful information through direct download or as an e-mail attachment. These should offer added value to your prospects so that they can reach the next level on the customer journey.
With the right lead magnets, you can attract the interest of potential customers and increase your conversions.
The Benefits of Lead Magnets
A well-placed lead magnet offers added value to your target customer. In the article, he finds important information on how to solve his problems and needs. At the same time, the lead magnet also has many advantages when looking for new business partners and customers:
- Receipt of relevant contact details
- Consent is given by the interested party to be contacted (data protection)
- The starting point for starting a dialogue with the target customer
- Provide product information to help you understand
- Sending additional information during the decision phase
The lead magnet is particularly suitable as part of your digital marketing campaign for prospecting to attract new customers.
20 Lead Magnet Ideas for B2B Companies
With these 20 lead magnets, you can make prospecting easier:
1. Checklist
The checklist is a lead magnet that is helpful for the prospective customer so that they think of all important points in connection with their problem-solving. For a good overview, all information must fit on a single page. You can also easily provide a checklist as a download or in an email.
2. Newsletter
The newsletter provides information about news from the company and important industry news at regular intervals. The more personalized the newsletters are, the better you will be received by the B2B lead. A newsletter also helps you stay top of mind so that you can improve your conversions over the long term.
3. Industry Report
With an industry report as a lead magnet, you prove yourself to be a competent interlocutor. You can use the report to report on developments and trends in the industry that will interest your target customers. This lead magnet is well-suited for the distribution of gated content on social media channels.
4. Sample/ Template
With a worksheet or template, your potential customer gets a sample that they can use well in their own business. It makes his job easier and is therefore a valuable help.
5. Infographic
Many people react particularly well to graphic elements. A meaningful graphic is often better than several pages of text. This makes it easier for your target customer to understand complex relationships.
6. Product Calculator
The product calculator is a helpful lead magnet, especially for companies that sell products and services in the B2B segment. It is combined with a well-structured online form. As a result, the desired customer receives informative calculations, which they can retrieve after providing their e-mail address. A product calculator is therefore a great idea for lead generation.
7. Counselor
As a lead magnet, the advisor gives interested parties important tips that may be important for solving their needs. A good advisor also includes alternative solutions and improves the viewer's perspective. By doing so, you not only help the lead but also strengthen their trust in you as an expert.
8. Cheat Sheets
As with class assignments in school, the cheat sheet is a lead magnet that presents important information briefly and concisely on one page. Cheat sheets make it easier to collect information and are visually very appealing.
9. White Paper
In a white paper as a lead magnet, the reader finds very extensive information on a topic. This is often a comparison of pros and cons to highlight the advantages and disadvantages of content. It's a bit more extensive than the cheat sheet.
10. E-books
With the e-book as a lead magnet, a complete collection of important information is created. Here, facts are explained in detail and enhanced with graphical elements. The e-book is usually more comprehensive than cheat sheets or white papers. However, it follows the same principle when acquiring new customers in the B2B sector.
11. Case Study
A specific case study as a lead magnet gives allows you to impressively explain a complex issue using a practical example. In this way, applications can be easily explained and potential challenges associated with the example given are pointed out.
12. Statistics
With statistics, you can impressively link industry trends to your company's product portfolio. With this lead magnet, you can easily focus on the relevance of your own company.
13. Guides/ Guidelines
Guides and handbooks are very valuable lead magnets for potential customers. They are used directly to solve existing problems and usually show the individual steps for solving them in a very detailed form. The guide is ideal as a download or email attachment.
14. Specialist Advice
Make the experts in your company visible to potential customers. In your lead magnet, mention the name of the person with qualification and preferably add a photo. This increases the credibility of your company and appeals to your target customers on an emotional level. Specialist advice is therefore ideal for prospecting!
15. Surveys
For decision-makers in the B2B sector, the results of surveys are often an important indicator of a potential purchase decision. As a lead magnet, you have the option to send the results of the survey to the interested party after entering the contact details.
16. Quiz
The quiz is a lead magnet that stimulates potential customer sentiment. Everyone likes to test their knowledge and learn something new in the process. Your ideal customer will receive the results of the quiz after providing their email address, which in turn helps you with prospecting. Once you've got their email address, you can start pitching your products to get more conversions. However, make sure that you have to explicitly agree with your lead that you can send them more emails after the quiz result.
17. Webinar
With the webinar as a lead magnet, you give your target customer an insight into your company. After providing the contact details, the user can log in to the webinar and receive important information. In addition, a live chat enables communication with the other participants in the room.
18. Tutorial
With a tutorial as a lead magnet, the target customer receives valuable guidance. This is an excellent way to explain products in practical use. The advantage of the video message is that it can be viewed as often as desired by the interested party.
19. Audio Version of an Article
If you've collected interesting contributions from external sources with privacy in mind, you can use this information as a lead magnet by summarizing it as an audio message. This gives your desired customer a wide range of opinions.
20. Trial Version
With the trial version as a lead magnet, the potential customer gets something to touch and try out. After providing his contact details, the desired item will be sent to him. This increases the seriousness of your company and gives a lasting positive impression.
Conclusion
When it comes to lead generation, online media are increasingly coming into the limelight. Without a well-thought-out digital strategy, it is difficult to attract potential target customers in the B2B sector.
As part of your concept for acquiring new customers, lead magnets are an important component.
They are perfect for obtaining contact details from target customers and provide them with additional information. At the same time, lead magnets are crucial in maintaining dialogue with interested parties. With the right lead magnet, your prospecting will be successful and you can sustainably increase your conversions.
