Content for strategic AI & automation in B2B

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Frameworks, innovative ideas and practical strategies to make B2B revenue teams more efficient and support the development of powerful marketing and sales engines.

DACH mid-market agentic engineering — architecture diagram

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B2B Automation & AI

Agentic Engineering: Why the DACH Mid-Market Is Stalled at Step One

Most DACH software companies haven't started with agentic engineering. The blocker is leadership, not GDPR.

Team planning founder-led content strategy

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Entrepreneurship

Founder-Led Content: Your Uncopyable GTM Advantage

Why cold outreach reply rates say nothing about your brand problem — and how to turn founder content into a measurable GTM lever.

Evolution from vibe coding to agentic engineering 2026

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B2B Automation & AI

From Vibe Coding to Agentic Engineering

Vibe coding was fun. Then the hangover hit. What comes next changes how software gets built.

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Marketing & Sales Automation

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Inbound-led Outbound

20 Lead Magnet Ideas for B2B Companies

Here, you'll find 20 lead magnet ideas for your B2B company that you can use to attract new customers and increase conversion.

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Marketing & Sales Automation

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Signal-based selling

Data Strategy and CRM for B2B Companies: Guide

A data strategy is crucial for the success of B2B companies. However, the quality of the data collected is important!

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B2B Automation & AI

Content Creation with AI: Do Machines Write Better than Humans?

AI-generated content can make content creation and content marketing easier. In some cases, the AI is still expandable.

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Marketing & Sales Automation

How Does Product Positioning Work for B2B Companies?

Product positioning is essential for B2B companies to stand out from the competition and sell their own product.

Customer relationship management (CRM) for B2B cover photo

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B2B Automation & AI

How to Implement Customer Relationship Management (CRM) for B2B Companies

Ein gut implementiertes Customer Relationship Management (CRM) System ist im B2B-Sektor für den langfristigen Erfolg entscheidend.

“The collaboration with Marc was highly professional at all times and was also a lot of fun. I can also recommend Marc to other companies that are looking for innovative ways in B2B marketing.”

Eberhardt Weber

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CEO @ Emporix AG

“Marc has made a decisive contribution to externalising United Security Providers' internal expertise and enriching CRM data. The ability to not only reach our target group, but also to maintain a valuable dialogue on an ongoing basis, has significantly strengthened our market presence.”

Yves-Alain Gueggi

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CEO @ United Security Providers AG

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