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Hi, I'm Marc - I build high-performance sales and marketing teams at the intersection of product, marketing and sales, with a deep background in B2B product marketing and a passion for AI-driven automation.
My strategic approach and leadership skills enable B2B companies to generate leads, close strategic deals and make informed decisions throughout the buyer journey.
Inefficient marketing & sales strategies, chaotic teamwork and overwhelming operational tasks slow down the sales funnel and lead to gut decisions.
The Marketing & Sales Automation Canvas is a visual tool for the systematic positioning of complex products. It combines team knowledge, networked knowledge organisation and a tried-and-tested go-to-market guide for an efficient, data-driven sales funnel, precise decisions and seamless teamwork.
Repetitive tasks such as lead research, generation, nurturing and qualification lead to inefficient work and a lack of focus on really important deals and customer relationships.
Automation takes over these tasks. B2B Marketing & Sales Automation optimises lead generation, sales, and deal management for more strategic deals and stronger customer relationships. Your team works more efficiently and achieves higher sales.
The integration of CRM (such as HubSpot or Salesforce) and innovative AI tools transforms the system landscape into an intelligent, automated machine that accelerates sales processes, personalises marketing and promotes cross-departmental collaboration through data-based insights: seamlessly supported by Automation Dronie, which ensures efficiency around the clock.
Product marketing and go-to-market (GTM) means developing the perfect strategy to successfully launch the product (and keep it there) and sell it to the right customers in a targeted manner. A successfully launched product that not only survives in the market, but captures the B2B hearts of customers and drives sales, supported by messaging that resonates and excites.
With fewer operational inefficiencies, entrepreneurs can focus on what matters most: strategic deals and valuable customer relationships. Your entrepreneurial skills are utilised where they count the most.
Automating repetitive tasks makes it possible to focus on qualified leads. You deepen conversations in the right places with the right contacts, which makes the entire sales process more efficient and targeted.
A solid data basis and automatically maintained contact management lead to better decisions. Seamless integration into your system landscape ensures a smooth and efficient operating environment.
Hard-to-market products find their way to the right customers. Through precise messaging and a systematic product marketing and go-to-market process, clear messaging reaches its target and convinces the target group.
Hi, I'm Marc — B2B product marketer, author of the book Sales & Marketing Automation for B2B Entrepreneurs (Springer Gabler) and publisher of the Marketing Automation & Sales Efficiency Report.
As lecturer and Innosuisse Expert and Podcast Host for Marketing & Sales Automation in B2B, I combine my knowledge of business informatics with my passion for artificial intelligence to make B2B companies more efficient.
With my international experience (Sweden, South Korea, Slovenia) and a deep understanding of B2B operational challenges, I help to automate sales processes, build revenue teams and a robust AI data foundation.
These strategies and leadership skills enable a focus on strategic deals, building an efficient sales funnel and making informed decisions along the entire buyer journey.
My passion for hike & fly reflects important skills such as adaptability, continuous learning and effective decision-making, which are essential in both paragliding and business.
I started my entrepreneurial career at the age of 16 and have since founded numerous software companies and advised B2B organisations worldwide. My focus is on using powerful automation tools that enable companies to maximise the opportunities for significant growth without high investments.
Planning and implementing software projects in marketing and sales since the age of 16.
Helped over 100 B2B tech companies as agency owner, software integrator and auditor.
My top 3: Family adventures, novel marketing and sales tech, and quality time in the Swiss alps.
The most frequently asked questions about hyper-personalisation through marketing and sales automation. Learn how to integrate data sources effectively, generate personalised content and create tailored experiences for your customers.
It all starts with a conversation.
“The collaboration with Marc was highly professional at all times and was also a lot of fun. I can also recommend Marc to other companies that are looking for innovative ways in B2B marketing.”
“Marc has made a decisive contribution to externalising United Security Providers' internal expertise and enriching CRM data. The ability to not only reach our target group, but also to maintain a valuable dialogue on an ongoing basis, has significantly strengthened our market presence.”
