Content for strategic AI & automation in B2B

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Frameworks, innovative ideas and practical strategies to make B2B revenue teams more efficient and support the development of powerful marketing and sales engines.

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Marketing & Sales Automation

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Inbound-led Outbound

20 Lead Magnet Ideas for B2B Companies

Here, you'll find 20 lead magnet ideas for your B2B company that you can use to attract new customers and increase conversion.

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Marketing & Sales Automation

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Signal-based selling

Data Strategy and CRM for B2B Companies: Guide

A data strategy is crucial for the success of B2B companies. However, the quality of the data collected is important!

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B2B Automation & AI

Content Creation with AI: Do Machines Write Better than Humans?

AI-generated content can make content creation and content marketing easier. In some cases, the AI is still expandable.

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Marketing & Sales Automation

How Does Product Positioning Work for B2B Companies?

Product positioning is essential for B2B companies to stand out from the competition and sell their own product.

Customer relationship management (CRM) for B2B cover photo

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B2B Automation & AI

How to Implement Customer Relationship Management (CRM) for B2B Companies

Ein gut implementiertes Customer Relationship Management (CRM) System ist im B2B-Sektor für den langfristigen Erfolg entscheidend.

Mistakes in marketing automation cover photo

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Marketing & Sales Automation

10 Mistakes to Avoid in Marketing Automation

Hier findest du 10 Marketing-Fehler, die du beim Lead Nurturing und bei der Marketing Automation unbedingt vermeiden solltest!

Artificial intelligence: use cases for B2B companies cover photo

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B2B Automation & AI

How to Use Artificial Intelligence in B2B-Marketing to Generate More Sales

This article shows how artificial intelligence is used for marketing in the B2B sector to increase sales figures.

Marketing automation for lead generation and existing customer care cover photo

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Marketing & Sales Automation

Marketing Automation: Lead Generation or Existing Customer Care?

Using marketing automation can not only help you generate new leads, but also strengthen customer loyalty.

“The collaboration with Marc was highly professional at all times and was also a lot of fun. I can also recommend Marc to other companies that are looking for innovative ways in B2B marketing.”

Eberhardt Weber

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CEO @ Emporix AG

“Marc has made a decisive contribution to externalising United Security Providers' internal expertise and enriching CRM data. The ability to not only reach our target group, but also to maintain a valuable dialogue on an ongoing basis, has significantly strengthened our market presence.”

Yves-Alain Gueggi

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CEO @ United Security Providers AG

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