Imagine pedaling, the wind blowing in your face, and the mountain in front of you seems invincible. That's what it often feels like to run a B2B business, especially when it comes to marketing and sales. But what if there was an abbreviation? A route that helps you get to your destination faster and more efficiently? That is exactly what “automation of marketing and sales for B2B entrepreneurs” offers.
Imagine pedaling, the wind blowing in your face, and the mountain in front of you seems invincible. That's what it often feels like to run a B2B business, especially when it comes to marketing and sales. But what if there was an abbreviation? A route that helps you get to your destination faster and more efficiently? That is exactly what “automation of marketing and sales for B2B entrepreneurs” offers.
The corona pandemic has impressively shown us that digitization is not a trend, but a necessity. Trade fairs disappear, traditional sales channels collapse — and suddenly B2B companies are faced with the question: How do we remain competitive?
Manfred Rommel once compared the economy to cycling: If you don't keep moving, you fall over. This image hits the nail on the head, especially in times of rapid technological change.
The digital B2B roadmap is more than just a strategy — it's a comprehensive plan that helps you automatically guide your leads through the customer journey. Here are the six essential building blocks:
Chapter 1: Planning — The cornerstone of your strategy
• Target group analysis: Figure out who you're trying to reach and develop a consistent message.
• Content hub: A structured library of reusable content.
• Content journey map: Plan content and leads along the customer journey.
Chapter 2: Heartbeat — Agility and Data Strategy
• organizational development: Continuously review and optimize your data strategy and organizational structure.
• transformation: Create a culture of continuous improvement and adaptation
Chapter 3: Relevance — Content is king
• Pillar Strategy: Organize content into thematic clusters to be found in search engines.
• Lead generation: Combine inbound and outbound methods to continuously attract new leads.
Chapter 4: Engagement — Interaction is key
• performance marketing: Use paid advertising to increase visibility.
• Lead nurturing: Maintain your leads over a longer period of time with personalized content.
Chapter 5: Qualification — Identifying the right time
• Lead scoring: Segment and prioritize leads to identify contacts who are ready to buy.
• Sales enablement: Support your sales team with the right tools and information
Chapter 6: Automation — processes that scale
• Intelligent automation: Use modern tools and artificial intelligence to automate routine tasks and increase efficiency.
The key to a successful B2B roadmap is close collaboration between marketing and sales. These two areas should not be seen as competitors but as partners. Through cooperation and common goals, resources can be used optimally and sales can be increased.
This book is aimed at B2B entrepreneurs who are ready to digitize their marketing and sales processes and thus gain a competitive advantage. It's time to pick up the pedals and conquer the mountain — with a clear digital roadmap and the right team by your side.
Get the book, get on your bike and start your journey to successfully digitize your business. Because success is no accident — it can be planned.
This is the only way B2B companies can continue to withstand competitive pressure. But setting up a digital marketing and sales process is complex and poses the challenging question for smaller B2B companies in particular: How can digitization be driven forward as cost-effectively as possible?
Based on Based on experience from over 100 B2B digitization projects, Laura Mäder and Marc Gasser have developed the digital B2B roadmap model — a step-by-step guide for planning, managing and scaling digital marketing and sales. With the help of the digital B2B roadmap, lead leads automatically along the customer journey, achieve a competitive advantage and increase sales. This book is for B2B entrepreneurs, visionaries and pioneers who want to turn outdated marketing and sales models upside down and drive innovation forward efficiently.
“The collaboration with Marc was highly professional at all times and was also a lot of fun. I can also recommend Marc to other companies that are looking for innovative ways in B2B marketing.”
“Marc has made a decisive contribution to externalising United Security Providers' internal expertise and enriching CRM data. The ability to not only reach our target group, but also to maintain a valuable dialogue on an ongoing basis, has significantly strengthened our market presence.”
